Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

World wide web Analytics two.: The Art of On the web Accountability and Science of Customer Centricity

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Adeptly address today’s organization challenges with this potent new guide from web imagined leader Avinash Kaushik. Web Analytics two. presents a new framework that will permanently alter how you feel about analytics. It offers certain recommendations for creating an actionable approach, applying analytical tactics accurately, solving issues this kind of as measuring social media and multichannel campaigns, reaching optimal achievement by leveraging experimentation, and using tactics for genuinely listening to your buyers. The guide will assist your organization grow to be far more information driven while you turn out to be a super examination ninja!

Note: CD-ROM/DVD and other supplementary materials are not incorporated as portion of Ebook file.

Checklist Price tag: $ 39.99

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2 Responses to Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

  1. Daniel Waisberg says:
    36 of 37 people found the following review helpful
    5.0 out of 5 stars
    Must buy for anyone looking to grow and succeed in the Internet, October 15, 2009
    By 
    Daniel Waisberg (Israel) –
    (VINE VOICE)
      
    (REAL NAME)
      

    This review is from: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback)

    As with most books, I started by taking a look at a few sample pages of the book before getting deep into it. My first data point was page 248: where Avinash describes elegantly a case study on measuring offline applications using Google Analytics. Exquisite. Than, on page 279 he shows how to analyze video influence on revenues. Amazing.

    After leafing through the book for a while I went back to the beginning and I really enjoyed the way Avinahs Kaushik links the content; bringing basic and important concepts and very advanced techniques side by side. The book has a friendly tone, i.e., it feels like walking down the street and talking to a friend. Avinash knows when to soothe the reader and let him know that this might be frustrating or difficult, he does not pretend to give all the answers.

    A central theme on Avinash philosophy also in his previous book (Web Analytics: An Hour a Day) is that people will bring change, not tools. So, even though he proposes several techniques for choosing vendors, he puts in in its place: if you don’t have people, you better look for them, no tool will help you. For every $100 you have, you should invest $90 on people and $10 on tools.

    This book describes a holistic approach of the Web Analytics field which he defines as “the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).”

    The book treats all the aspects that need to be understood in order to have a successful web strategy: clickstream data, testing, Voice of Customer, social, mobile, video, you name it. In addition, you will learn about planning and growing a web analytics career, so if you are serious about your career, this book is for you.

    Concluding, ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ is a landmark on the Web Analytics field and a must buy for anyone looking to grow and succeed in the Internet.

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  2. Allison Hartsoe "a8llison" says:
    20 of 21 people found the following review helpful
    5.0 out of 5 stars
    Beware – the Kindle version has no link to content on the CD, August 19, 2010
    By 

    Amazon Verified Purchase(What’s this?)

    I own both the Kindle version and the paperback version of this book. I originally bought the Kindle copy thinking there would be some referece to the CD in the back of the book – a handy place where Kindle readers could download or otherwise access the content on the CD. Not so! The publishers decided not to make this available so the ONLY way to get CD content is by purchasing the book.

    That said, a web analytics book like this is really a reference book. I personally find it a lot easier to flip the pages and find what I’m looking for. And while the author does do a good job of starting at the novice or “reporting squirrel” level and leading the reader up to the expert or “ninja” level, this is not a work of fiction. You really don’t need to read it start to finish in order.

    The content, as others have said, is engaging and highly readable. Even if you have been practicing in this space for awhile, you will still learn much from this book. If you are new to the space, then this book is a requirement!

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